Project. Explore Nice Côte d’Azur, the official tourism brand, wanted to modernize its social media presence. The objective was to create a distinctive visual signature that captures the territory's energy through a more editorial and engaging approach.

Mission. Redefine the French Riviera’s soul through a contemporary and editorial lens. I translated the brand’s concepts into a powerful visual language. Using their existing identity, I defined the social media art direction and developed a system of custom templates to ensure premium aesthetics and production agility across Instagram and TikTok.

Agency. Clark Influence, Paris.