Project. Wild Lake, Lodges & Retreat, a collection of A-frame cabins hidden in the Romanian wilderness, needed a visual identity that captured the calm and quiet of its surroundings, anchored in a distinct slow-living aesthetic.

Mission. Redefine the aesthetic of an off-grid getaway. I designed a cohesive brand system covering the visual identity, print assets, merch and social art direction, creating an editorial edge that remains deeply connected to nature.