Project. Neige, the pioneer of Quebec ice cider, needed a digital showcase that reflects its poetic and premium DNA. The challenge was to transform a traditional heritage brand into a contemplative and immersive online experience.

Mission. I led the digital art direction, focusing on the homepage to set the new visual standards. I designed a high-end interface blending soft golden tones with airy typography. To elevate the storytelling, I also integrated custom AI-generated assets, creating a dreamlike winter atmosphere that captures the essence of the brand.

Agency. Braque, Montreal.

Date. 2025.