Project. Réserve Canadienne, a fine Quebec cheese brand proudly part of the Agropur cooperative, needed a digital showcase that highlights its authentic, heritage-driven identity. The challenge was to translate this wild, untamed spirit into an immersive and engaging online experience.

Mission. I designed the UI and digital experience, focusing on the homepage and product pages to present the brand and its growing range. Working alongside the illustrator, I integrated their custom wireframe animal illustrations—mapping a unique wildlife icon to each flavor profile to elevate the storytelling.

Agency. Braque, Montreal.

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