Project. Famille Fontaine (or Fontaine Family) is the first B2C brand of Montpak, North America’s largest veal producer. For summer, the brand wanted to modernize its image and make veal more approachable, with a playful barbecue-themed campaign inspired by its signature purple packaging.

Mission. I co-developed the concept “La couleur du barbecue”, led the art direction for social media content, and coordinated the food photoshoots — from recipe planning to set styling — to ensure visual consistency across the campaign.

Agency. Substance, Montreal.