Social Media Content, CampaignSico paints.
Project. Sico Paint is a leading Canadian brand in decorative paints, known for its bold colors and DIY spirit.
Mission. I led the art direction of Sico’s social media, creating monthly calendars, DIY tutorials, and styled photoshoots. I also contributed to the visual adaptations of the “Lettre d’amour au Québec” campaign to ensure consistency across assets.
Agency. Substance, Montreal.
A love letter
to Quebec
Designed as a poetic and immersive tribute to the open road, the "A Love Letter to Quebec" campaign captures the very essence of exploration through powerful visual storytelling.
This invitation to travel deeply resonated with audiences, generating a 30% increase in social traffic from Facebook alongside a 0.16% engagement rate (vs. a 0.06% target). The impact was even more spectacular on Instagram and Pinterest, which dramatically outperformed with engagement rates of 2.79% and 3.2% respectively, shattering the initial 1% target.
